China throws a spanner in Jaguar Land Rover’s works
andrew sharman | Financial Times | 13 november 2015
Tim Lawrence, PA’s global head of manufacturing, is quoted in an article in the Financial Times. The article looks at JLR and how it has become one of the world’s fastest growing and most profitable carmakers.
However, JLR is faced with the twin challenges of China and compliance with tightening global emissions standards. The company has had to rethink its strategy for catching up with the German rivals it craves to be viewed alongside.
Driving with fewer emissions: how can carmakers meet the 2021 targets for CO₂ emissions?
One of the aspects of the article is about JLR’s CO₂ emissions. It draws on PA’s report on CO₂ emissions: “The predominance of these large, heavy cars has left JLR with the highest average CO₂ emissions of any top carmaker. It has tried to address this by adopting lightweight aluminium technologies, but analysts say tough CO₂ targets for 2020-21 require stronger measures, such as electric vehicles and small cars.”
Tim goes on to explain: “JLR has yet to launch a small car into the range — such as a Mercedes A-class, BMW 1-Series or Audi A1 — and has been slower to introduce hybrids than their competitors. Will the potential trend away from diesel mean they are still behind CO₂ targets by 2021?”