• Phone
  • Contact us
  • Locations
  • Search
  • Menu

share

  • Add this article to your LinkedIn page
  • Add this article to your Twitter feed
  • Email this article
View or print a PDF of this page
.

“Universities should think about online platforms being more like Google, giving away all those fabulous products to build a valuable user base, than a website selling distance-learning”.

 

MIKE BOXALL, PA HIGHER EDUCATION expert

Business model still a challenge

Chris Cook

Financial Times

14 December 2012

 

PA’s Mike Boxall, a higher education expert, is quoted in the Financial Times. Mike shares his view on whether massive open online courses (MOOCs) will ever be a serious source of revenue for universities.

Mike suggests a possible way forward for these online platforms: “Universities should think about online platforms being more like Google, giving away all those fabulous products to build a valuable user base, than a website selling distance-learning.”

Mike continues: “You have this huge audience of engaged people, along with assignment marks, areas of interest, social media conversations, and you are in contact with them for hours a day. Any marketing platform would kill for that.”

 

You can read the article in full here


For more information on PA’s work in higher education, click here or contact us now.

   
Corporate headquarters
123 Buckingham Palace Road
London SW1W 9SR London SW1W 9SR
United Kingdom
Tel: +44 20 7333 5865 Tel: +44 20 7333 5865
contact us now

NEWS UPDATES

Sign-up to receive company updates and press releases by email or newsfeed:

SIGN-UP

 

By using this website, you accept the use of cookies. For more information on how to manage cookies, please read our privacy policy.

×