PA’s David Hatrick, a technology and innovation expert, is quoted in the Financial Times Sustainable Business special report. David comments on why individuals behind innovative green technologies are often entrepreneurs or scientists and why large corporations can find it difficult to develop environmentally-friendly products and services.
David comments: “Within large-scale multinational engineering businesses, breakthrough innovation is difficult.”
“Companies are not short of ideas,” he explains. “But they often struggle to commercialise breakthroughs rapidly because of internal bureaucracy.”
David goes on to comment on the importance of joint ventures: “It will take many more of these types of partnering arrangements to create the groundswell of new technologies winning through to market and making a global impact.”
David concludes that finding answers to environmental challenges will not be found if start-ups and multinationals work in isolation: “In order to make a difference at a global level,” he says, “we need new partnerships between nimble high-tech developers and major engineering groups with the scale to maximise the impact of breakthrough energy generation and green manufacturing technologies.”
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