PA experts George MacGinnis and Bob Damms have given their views to eyeforpharma on how patient access to new technologies and new data could impact everything from compliance to cost-benefit analyses.
George comments that as the industry grapples with a complex 'service transition,' one that locates the product itself as just one component of a more holistic healthcare offering, this provider could well be a pharmaceutical company, whether alone or in partnership.
Bob Damms sees all this as part of a broader definition of personalised medicine that goes beyond technical advances in patient stratification to address issues of patient responsibility, public health, and lifestyle choices. At the same time, he adds, realising those concepts will require societal changes, including, in some cases, different systems of health coverage.
Where healthcare is free at the point of use, people tend to take it for granted and health is not valued in the same way as, say, looking good, Bob explains.
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