The path(way) of least resistance
daniel thomas | education investor | 8 may 2015
PA’s Mike Boxall, a higher education expert, is quoted in an article which discusses how the pathways sector has grown thanks to a growing international student market.
The article explains that although institutions are recruiting large numbers of international students themselves, they are not particularly good at it. This is where pathways providers have come in.
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Mike explains: “When it comes to international recruitment, universities have realised they need to move beyond a ‘build it and they will come’ model, which has become really vulnerable as the international student market gets more competitive.”
Mike goes on to say: “The pathways providers offer a solution here, and can also push slow moving universities to innovate in other areas, which has to be good.”