Øyvind Finstad | Dagens Næringsliv | 20 April 2015
PA’s IT and sourcing expert, Tom Krohn is quoted in an article published in Dagens Næringsliv. Tom discusses the impact Indian IT companies are making in the Norwegian market.
The article uses the findings of a recent PA and Whitelane Research survey to illustrate the success of Indian IT companies in Norway. The survey shows that both Norwegian and Nordic IT service customers are most satisfied with Indian IT outsourcing companies. Tom says: “Of the 11 companies that Nordic customers are most satisfied with, six are Indian.”
The article goes on to provide further detail about the survey in which 320 Nordic companies rated over 1000 IT contracts, with an estimated annual value of 5.5 billion euros.
The survey shows that the Indian companies TCS, HCL and Cognizant were the top three IT providers in Norway when ranked by customer satisfaction. In contrast to the strong ratings of the Indian IT providers, the Norwegian IT company, Evry, had much lower satisfaction levels, coming 23rd out of 27 companies in the ranking. Tom summarises their performance: “Evry seems to have a lot to learn from its competitors when it comes to customer care.”
The article highlights how a number of large Norwegian companies such as Statoil, Orkla and DNB have begun using Indian IT outsourcing providers. Tom explains: “What began as a ripple in the Nordic countries around the millennium has now become a great Indian wave. We see that the number of contracts to the Indian companies is increasing.”
He goes on to outline the reasons for Indian companies’ success: “The Indian companies are listening to customers and Indian IT vendors are getting better and better.”
The article also highlights Whitelane and PA’s findings that the total market for outsourcing services in Norway is expected to grow, with 40 per cent of respondents saying that they will outsource more, motivated by the need to reduce costs. It also highlights Tom’s view that, in particular, the Norwegian public sector will see an increase in the outsourcing of IT services, pointing out that it has lagged behind in this area compared with its Nordic neighbours.