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The BI market is booming

Kim Stensdal


28 August 2013


Christian Riekehr, PA business intelligence (BI) expert, has commented on Computerworld’s Top100 of the best-performing Danish BI companies. According to technology research company Gartner, the global market for business intelligence software will grow by seven per cent in 2013, reaching a total of DKK 79 billion.

Christian explains: “Companies handling HR data have started approaching me for advice on how to coordinate employee-related data registers which hold details on employees’ education, ranking, etc.”

Christian sees a number of overall drivers for new BI investments: “We are experiencing a smaller revolution in terms of new data sources such as Twitter and Facebook. In the future, we will see a lot more data from smart grids, for example. This will result in large amounts of data that require large analyses. Moreover, cloud and mobility have almost become a matter of course, when working with BI.”

According to Christian, companies need to get better at making the most of the software they have already invested in: “It seems that a lot of money has been spent on BI in the past five to ten years; however, many companies still struggle with realising the benefits […] Companies need to establish who is responsible for BI and its implementation across the organisation. BI needs to be connected to the business in order to prioritise the tasks that actually make a difference”.

Christian stresses that the IT department is no longer the only unit responsible for BI investments – the CMO is now playing a larger role. Furthermore, investment in BI is to a larger extent grounded in the financial department in which it originated.

“The business is becoming increasingly conscious of the fact that it cannot manage without BI if it wants to compete in a global market,” says Christian, adding that even though the strategic responsible is shifting, BI operations will continue to be embedded in the IT department.


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