Claus Hoyer Madsen, IT and social media specialist at PA Consulting Group, speaks about the findings of PA’s smart technology survey in an article for Computerworld Denmark. One key learning of the survey is around companies’ presence on Facebook. The survey showed that many companies don’t know how to behave on Facebook or have a clear understanding as to why they are there.
Claus Hoyer comments: “Do we want more customers? Do we want our customers to buy more products? Do we want to use this app to reduce costs by automating specific processes? Many companies don’t even consider these things. It’s not enough to measure how many people have downloaded your most recent app.”
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