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Digitisation is not an IT issue 

LINA ROSENGREN | Cio Sweden | 18 august 2015

To read full article in Swedish click here  

PA digital expert, Martin Exner, is quoted in an article in CIO Sweden discussing the reasons behind why some companies are more successful than others when it comes to digital transformation.

Digitisation is a high priority to public and private sector organisations, but according to Martin, those that are better a digitising are predominantly in the private sector – specifically banking, finance and retail.

Martin says: “In the private sector, organisations that were subject to competition from new players many years ago are now digital in nature.

“In the public sector there are major differences in digital maturity and this is often linked to whether the service is citizen-centric or not. This reinforces our theory that it is primarily the customer, or in this case the citizen, that effects or drives the digital agenda and development within organisations.”

The article also highlights how banking, finance and retail companies that have a successful digital business approach often have a well-functioning and advanced IT infrastructure and architecture in place.

Martin adds: “These are sectors where IT has had a considerable influence within the organisation and, in many cases, also have been responsible or at least been a crucial part of the digital transformation. There are successful companies to be found in other sectors as well but rarely with IT as the owner of the digital agenda and initiatives.”

Drawing on findings from PA’s Digital Barometer survey, which has collated the responses of over 700 senior IT managers, chief information officers, technology officers and chief executives across a range of sectors worldwide, Martin says that digitisation is not exclusively an IT issue: “Digitisation is something that must permeate the entire business.”

According to Martin, IT organisations must transform to play a more important role in the digital transformation of their companies: “You have to work more strategically – a focus on the status quo and simply maintaining existing systems will not do. The IT organisation must be involved in the company's strategic development and future opportunities.”

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