PA is quoted in an article on Business Value Exchange. The article looks at the issue of social media for business advantage and how to get the board to buy in to this.
PA talks about how boards can have very little engagement with social media personally because they are so risk averse. However, PA's message is that boards need to get over their fears and get on with it, otherwise they risk missing out on business opportunities.
In the article, PA offers his advice for CIOs on how they can assuage the board’s fears and prove the business value of social media. PA suggests demystifying social intelligence by removing the word ‘social’. PA argues that this helps to portray it as a real-time tool for consumer, competitor and market insight; like more traditional business intelligence
PA also points out the importance of demonstration and that boards tend to be stimulated to act by risk more than opportunity. PA argues that demonstrating the risk to employees, brand, revenue or reputation tends to spark interest.
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