Insights/Case studies/Newsroom/CareersCareersCareersPartnersConsultantsTechnology innovationCorporateEarly careersSearch Jobs/About us/Contact us Global locations

  • Phone
  • Contact us
  • Locations
  • Search
  • Menu


  • Add this article to your LinkedIn page
  • Add this article to your Twitter feed
  • Email this article
View or print a PDF of this page

Adjusting to the digital world

Knud Teddy Rasmussen


23 September 2014 

PA business design expert, Martin Tillisch, is quoted in an article published in Børsen, discussing the digital maturity of companies. Referring to PA’s Digital Barometer, Martin says not all companies are ready to digitise their organisations.

According to Martin, some companies are reluctant to embark on the digital journey as they are dealing with large and complex IT systems. He says: “Some companies choose to do nothing, whereas others are taking small steps towards digitising their organisation or are completely rethinking their entire business.”

Martin cites insurer, Tryg, as an example of a company which has successfully added new IT systems to their old systems.

Martin adds: “Companies must consider what such a change will mean to the different channels within the company, the customer interface and what processes will need to be changed […] Digitisation reduces costs, increases customer satisfaction and, even more importantly, customers demand it.”



For For PA's thinking and insights digital business, click here or contact us now.

PANORAMA media Newspaper 6
Close this video
Corporate headquarters
10 Bressenden Place
London SW1E 5DN London SW1E 5DN
United Kingdom
Tel: +44 20 7333 5865 Tel: +44 20 7333 5865
contact us now
Here be dragons: 2014 higher education report


Sign-up to receive company updates and press releases by email or newsfeed:



By using this website, you accept the use of cookies. For more information on how to manage cookies, please read our privacy policy.