Blog from Nasscom
If 'cloud' was the buzzword of NASSCOM 2010, 'innovation' wins the award for the most used word on the first day of NASSCOM 2011.
Why are we talking innovation? While it's never off the IT agenda, this year NASSCOM attendees seem to have taken it to heart. However, whether it is being implemented and taken to the shop floor, remains to be seen.
The offshore industry has come a long way in the past year and it is now a truly global enterprise. Even the global recession did not really impact the industry, which is now mature enough to emerge from the recession stronger and more optimistic.
Innovation was of course on the agenda last year, but this was born out of necessity and the recession. The focus was on cutting costs to become more attractive to prospective customers. This year, innovation is spoken about not only in terms of business, but also in terms of the social change it can bring. It is fascinating to see these two facets go hand in hand.
There is an increasing realisation that in order to maintain growth, new frontiers need to be opened up. There is a need to add a business partner to the global enterprises, rather than be limited to a first provider. The need to grow is driving innovative ways to do business and the market is moving towards delivering services focused on the business outcome.
Speakers at the conference spoke passionately about social innovation and the real impact it could have on the life of the common man.
There is a clear sense of focus and direction. The industry always talks about getting bigger in terms of revenues, but now it is turning its attention to the positive impact it can have on people's lives - we do hope that it delivers. Exciting days ahead!
Alex Blues, IT sourcing specialist, PA Consulting Group.
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