In times of constant change, companies need to manage transformation successfully. PA Germany‘s Transformation Management Survey 2012 shows that a well-structured approach can increase transformation effectiveness by up to 60 per cent. But what are the main barriers and what do successful companies do differently to those that fail that achieve their transformation objectives?
The main barrier, say the authors of this article, is the lack of awareness at CxO level of critical success factors. In addition, project teams implementing transformation often do not have the necessary skills, and the line organisation tends to lack the motivation to implement the changes in their daily work. Furthermore, in these companies, transformation management is not very well established as a professional discipline.
Referring to the experience of companies that perform well when it comes to transformation management, PA suggests a variety of actions others can take to get to the front of the grid.
Dr Uwe Klein is business transformation experts at PA Consulting Group
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