• Phone
  • Contact us
  • Locations
  • Search
  • Menu

share

  • Add this article to your LinkedIn page
  • Add this article to your Twitter feed
  • Email this article
View or print a PDF of this page
.

"To avoid pitfalls [of focussing on young male recruitment] maintain the part of corporate culture that attracts and retains existing, older staff and skills."
YNGVE RALPH, BUSINESS STRATEGY CONSULTING, PA CONSULTING GROUP

Stop recruitment focus on young males

Yvgve Ralph
NyTeknik
24 April 2011

In an article in Sweden’s NyTeknik, PA's business strategy expert Yngve Ralph discusses how Swedish businesses need to stop focussing only on their usual "young, Swedish, male" target markets for recruitment and start looking at the talent-rich areas of females, pension-aged and immigrant candidates.

In the article Mr Ralph asserts that by focussing on the young, male market, companies are missing out on three things: first that companies should ensure that they have a workforce of a generation that reflects their brand; second, that by focussing on only a young audience they may alienate a wealth of talent in the existing workforce; and third, companies should also reflect their own customer audience and young men may not be that target market.

To avoid these pitfalls, companies should:

  • maintain the part of corporate culture that attracts and retains existing, older staff and skills

  • become better at managing and leading people from different cultural backgrounds

  • attain a mix of employees that reflect society and their target markets.

Yngve Ralph is a business strategy expert at PA Consulting Group.


For more information on how PA can help your organisation to develop expertise in people management, click here or contact us now. 

To read the article online, please click here.

NEWS UPDATES

Sign-up to receive company updates and press releases by email or newsfeed:

SIGN-UP

 

   
Corporate headquarters
123 Buckingham Palace Road
London SW1W 9SR London SW1W 9SR
United Kingdom
Tel: +44 20 7333 5865 Tel: +44 20 7333 5865
contact us now

By using this website, you accept the use of cookies. For more information on how to manage cookies, please read our privacy policy.

×