Letter to the editor
John V Willshire’s piece explaining the concept of ‘The Internet of Things’ (Marketing, 21 November) resonates strongly. I frequently help clients understand that most of the benefits derive from the services opened up, not merely from having many connected devices.
Unfortunately, technical details may distract senior management from meaningful business conversations.
Recent advances are often described in terms of how many things can be connected, rather than what those changes enable. Even the volume of data being gathered allows the creation of services. Tracking the rate at which mobile phones move around the country, for example, can quickly tell us about traffic conditions.
It is not simply about making the market bigger, but enabling means for businesses to interact with it.
Tony Jones, IT expert, PA Consulting Group
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