6 February 2015
To read the Danish byline in full, click here
PA IT strategy expert, Søren Lehn, has had a byline article published in Computerworld, looking at how companies can benefit from simplifying complex IT environments and architectures. According to Søren, mobile payment is a great example of this as it has simplified payment methods through better digital design and streamlined the underlying business model.
Søren stresses that simplicity is based on the art of reducing, removing and managing. He elaborates: “Imagine a company with a Facebook account through which they communicate with their customers. They need to ask themselves if this really is the best channel for them – or if they should just optimise their original design.”
Furthermore, startup companies in particular should focus on customers and employees and remove all other unnecessary complex problems. Lastly, Søren says removing complexity entirely is impossible, so companies should aim to manage it in the right way.
Søren concludes: “Companies with a complex digital foundation need to monitor the overall complexity of their customers’ journey and isolate the most complex areas to prevent them from complicating other focal areas […] Digitisation creates new business opportunities but it also has a risk of increasing complexity.”
Søren Lehn is an IT strategy expert at PA Consulting Group
For PA's thinking and insights on digital business, click here or contact us now