Insights/Case studies/Newsroom/CareersCareersCareersPartnersConsultantsTechnology innovationCorporateEarly careersSearch Jobs/About us/Contact us Global locations

  • Phone
  • Contact us
  • Locations
  • Search
  • Menu


  • Add this article to your LinkedIn page
  • Add this article to your Twitter feed
  • Email this article
View or print a PDF of this page

"If we start realising the potential of new innovation platforms [...], we may face a new industrial revolution that will ensure the future of Danish production and workplaces."


søren have and rasmus nielsen, PA it strategy and transport experts

Making the most of big data


24 May 2013

PA explores the opportunities presented by big data and explains that today people have access to what was previously perceived as personal data through social media such as Facebook and Twitter, while public data is also increasing. According to PA, companies are facing new opportunities to interact with their customers by working strategically with big data.

“The key challenges associated with big data are the ability to ask your clients the right questions and to know how to transform their answers into productive activities. In other words: big data may provide you with an answer – but the question is ‘how will you use that answer?"


For more information on how PA can help your organisation get the most out of IT, click here or contact us now.

Corporate headquarters
10 Bressenden Place
London SW1E 5DN London SW1E 5DN
United Kingdom
Tel: +44 20 7333 5865 Tel: +44 20 7333 5865
contact us now


Sign-up to receive company updates and press releases by email or newsfeed:



By using this website, you accept the use of cookies. For more information on how to manage cookies, please read our privacy policy.