In his regular blog for Computerworld Denmark, Soren Lehn, PA expert in IT-enabled business transformation, outlines the advantages of business intelligence (BI). In particular, Soren focuses on businesses’ need to understand information quickly and to use it constructively to predict trends and identify new opportunities.
Soren comments: “So how do we use BI to keep one step ahead of our clients and to meet their needs? First and foremost, we need to be able to access data in an easy, intuitive and efficient way. Data needs to be tailor-made to the individual user […] Waiting 24 hours for data to be collected, structured and made accessible is no longer an option – information must be accessible 24/7.”
Soren explains how companies can reduce their IT costs by using cloud-based technology to work with BI: “Companies have no large investments in platforms or software, and scalability is easy. BI in the cloud makes advanced BI solutions accessible even for small and medium-sized companies and enables companies to experiment with BI within new business areas.”
Soren Lehn is a PA IT-enabled business transformation expert.
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