2002

PA Consulting Group's design for Evian Action water bottle wins internationally recognized WorldStar packaging Award - 01 May 2002

PA Consulting Group, the leading international management, systems and technology consultancy, has received a prestigious WorldStar packaging award in the Beverage category - recognized at Interpak, Düsseldorf, Germany on 27 April 2002 - for its innovative design of Evian's Action Pack.

WPO (World Packaging Organization) WorldStar Awards are given to the 'best of the best', as all entrants must have previously received other industry awards. They recognize a globally high standard of new technologies and processes along with design excellence in packaging.

PA's Action pack was designed to be a 'lifestyle accessory' with looks which would differentiate it on a crowded product shelf. The pack combines an easy-carry ring top and (leak proof) drinking spout with a distinctive, easy-to-grip spring-back bottle shape.

The judges examined the various technical, marketing, logistics and environmental aspects of each package, the rationale behind design and the cost aspect before voting on submissions from over 25 countries.

Mike Paton, Head of PA's design group at its Cambridge Technology Centre, comments:

"Our ability to create a new pack with 'consumer appeal' (innovative design features) which maintains strong brand values, to rapidly prototype it and speed the process to volume production can give a brand significant market lead - as happened with Evian.

We are proud to receive this award in recognition of the packaging advances the Evian Action pack has made."

Technological innovation and pioneering products and services drive growth and long-term profitability

PA's dedicated Product and Process Engineering practice has a unique combination of industry expertise and engineering capability, delivering solutions from concept right through to launch. It develops award-winning products, automation and manufacturing processes at the Group's international Technology Centre in Cambridge, and creates step-change innovation programmes resulting in reduced 'time-to-market'. Its understanding of innovation can transform the contribution that technology makes to a business.

- ends -

For more information, please contact:

Beverley Adams PA Consulting Group Cambridge Technology Centre Melbourn Royston SG8 6DP Tel: +44 1763 285260 E-mail: beverley.adams@paconsulting.com

Mike Paton PA Consulting Group Cambridge Technology Centre Melbourn Royston SG8 6DP Tel: +44 1763 267613 E-mail: mike.paton@paconsulting.com

Notes to editors
PA Consulting Group is a leading management, systems and technology consulting firm, with a unique combination of these capabilities. Established almost 60 years ago, and operating world-wide from over 40 offices in more than 20 countries, PA draws on the knowledge and experience of around 4,000 people, whose skills span the initial generation of ideas and insights all the way through to detailed implementation.

PA builds strategies for the creation and capture of shareholder and customer value, and helps clients accelerate business growth through innovation and the application of technology. PA works with clients to improve performance, mobilize human resources and deliver change effectively, including managing major projects, and designing and implementing enterprise-wide systems and full e-business solutions.

PA focuses on creating benefits for clients rather than merely proposing them, and this focus is supported by an outstanding implementation track record in every major industry and for governments around the world. PA also develops leading-edge technology both for its clients and within its own portfolio of venture companies in areas ranging from software to wireless technology to life sciences.

PA distinguishes itself from its competitors through the range and quality of its people, the depth of its industry insight, its development and use of technology, and also its independence and culture of respect, collaboration and flexibility in working with clients.

We are proud that our clients say "PA makes it happen".

2) WPO (World Packaging Organisation)
www.packaging-technology.com/wpo/

  |  Previous  |    |  Next  |