2000

Communications giants lead the way to the next mobile generation - 05 July 2000

UbiNetics appoints leading specialist telecoms PR consultancy to drive wireless strategy

Companycare Communications has been appointed as global lead PR and marketing support agency for Cambridge, UK-based UbiNetics, the wireless products subsidiary of PA Consulting Group.

The account, with a budget of more than £200,000, marks a new partnership between two of the world's leading companies in their respective fields - Companycare Communications in telecommunications and IT PR, and UbiNetics in wireless data and voice solutions.

UbiNetics is a next generation wireless communications technology company developing 3G technologies and GSM solutions for wireless data and voice communications applications.

Founded in January 1999 by a group of entrepreneurs from the PA Consulting Group's Wireless Telecommunications Practice, UbiNetics is looking to Companycare's expertise to place it at the forefront of the wireless convergence industry.

"Companycare's unquestionable experience and track record made them the obvious choice for us," said Colin Aitken, Sales & Marketing Director, UbiNetics. "We are focused on establishing and maintaining leadership positions in the emerging mobile data market, and no-one is better placed to help us achieve this than Companycare."

Ian McCann, managing director of Reading-based Companycare Communications, added: "For over 15 years Companycare has been telling the world about how wireless communications will fundamentally change the way we live and do business.

"The wireless revolution is here and developing at a speed no-one could possibly have predicted - and that is thanks to innovative and visionary companies like UbiNetics. They are set to become one of the key players in the future global mobile communications marketplace."

Companycare has already announced a multi-million dollar strategic partnership between UbiNetics and Orange, the UK's most advanced digital mobile phone network. Companycare will also be providing marketing support at major exhibitions worldwide, including last month's CommunicAsia show in Singapore.

For more information, please contact:
Liz Attenburrow
Companycare Communications
Tel: +44 118 939 5900
E-mail: liza@companycare.com
www.companycare.com

Notes to editors

About Companycare Communications

Founded in 1985 Companycare Communications has grown into one of Europe's leading consumer and business technology consultancies specialising in corporate accounts, with a turnover of more than £2.5m. Companycare Communications employs 40 multi-disciplined consultants and has an excellent reputation with the press and its clients as being able to provide tough advice and achieve bottom line results.

About UbiNetics

Based in Cambridge, United Kingdom, UbiNetics Limited was founded in 1999 as a subsidiary of PA Consulting Group, as a next generation technology company developing innovative 3G and 2G wireless data communication solutions. UbiNetics employs over 200 staff at its Cambridge Technology Centre in the UK, working closely with an impressive list of blue-chip accounts, intent on delivering to its customers a range of advanced wireless data solutions. UbiNetics' specific market leadership includes the design and manufacture of 2G and 3G data modules, GSM PC cards, test and measurement equipment and reference designs.

UbiNetics products are used, among others, by cellular network infrastructure, handset terminal and PC/PDA manufacturers. Its technologies enable manufacturers to embed GSM connectivity into products serving a broad range of industries, including utilities, pharmaceuticals, automotive, chemicals, financial services, manufacturing and oil/gas.

  |  Previous  |    |  Next  |