An insight into the marketing Forum and PA Consulting Group's latest research findings
In June 2003, the marketing Forum and PA Consulting Group conducted research among more than 100 senior UK marketers to assess marketing's role in driving business performance.
The findings were then compared with a survey run previously, and with a similar study carried out among 270 leading US marketers.
Please visit the Marketing for Maximum Value area of PA's site, part of the Strategy and Marketing service, to discover more about these research findings.
