As budgets are slashed, expenditure on marketing and customer strategy is under closer scrutiny. That makes it essential to know how effective your sales and marketing activities are. Understanding, managing and influencing your customers is critical to shareholder value.
This is becoming more difficult as the recession, global competition and technology change the way customers behave. Marketing directors are under even greater pressure to ensure they can provide world-class, compelling marketing and customer strategies.
We have extensive expertise in the media, retail and public sectors. We work to maximise shareholder value by:
enhancing current marketing strategies and processes to improve customer profitability
conducting research to understand who customers are and what experiences are important to them
enhancing current marketing strategies and processes to create further value for customers
developing clear and pragmatic solutions to marketing challenges, including creative propositions, 'real-world' customer segmentation models and channel strategies.
To find out how to maximise the value from your marketing strategy, please contact us now.