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“Personalised and stratified approaches to healthcare delivery will only be adopted if they can be linked to data on reimbursement."


Data management: Industry braced for information deluge

Clive Cookson
Financial Times
27 June 2011

PA’s healthcare technology expert Dr Hakim Yadi and life sciences expert Dr Jasveen Chugh are quoted in the Financial Times Life Sciences special report.  Hakim and Jasveen comment on the increase of computer information and analysis and how this presents potential risks and rewards for healthcare and medical science.

Dr Yadi gives his view on how scientific and clinical data alone is not enough to satisfy the growing demands of data-rich individualised healthcare: “Personalised and stratified approaches to healthcare delivery will only be adopted if they can be linked to data on reimbursement. New business and reimbursement models which recognise the importance of biomarkers and other effectiveness measures will be at the centre of whether new technologies and drugs achieve the market access required by their manufacturers.”

Jasveen Chugh, PA life sciences expert, also maintains that the healthcare industry needs more fresh data – and the challenge, she says, is where to find them.

“The rise of social media may offer an answer. Patients all over the world are using websites to learn about new medication, treatment options and gain knowledge, as well as sharing general disease information and medical histories.”

The article goes on to comment that if Dr Chugh is right, tomorrow’s successful healthcare companies will be those that engage with patients online – and social networks will become a key source of information for the life sciences, regulators, payers and providers in the development of new personalised medicines.

You can read the article in full here

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