New products – Developing and delivering an iconic new product within 12 months
Although there has been a steady climb in market demand and penetration, the household kitchen towel sector has seen no genuine product innovation since its inception in 1931. Working closely with our client, Better All Round, we have challenged the norm. We developed, and are now supplying the market with, a revolutionary new kitchen towel product – Ora.
Ora has been developed to make using kitchen towels easier by layering single round sheets through an innovative stacking system. As there are no perforations, you simply lift off a sheet with one hand. Each stack contains the equivalent of two traditional kitchen towel rolls held in a waterproof card base rather than on a roll. Everyone wins: Ora’s space-saving design and round shape means 20% less packaging, over 30% fewer trucks on the road and less space required in the supermarket and in the home. And less waste for our planet.
Driving this development – from the business design and concept to finished product in store within 12 months – has been a real achievement. With no pre-existing equipment available, we developed a completely new manufacturing process at our Technology Centre in Cambridge.
To discuss reinventing manufacturing for your future product, value chain and service portfolio, please contact us now.
"What the PA guys did was to deliver the hard practical engineering support to make the product a reality and bring innovation to what was previously a staid, lacklustre category."
Oday Abbosh, CEO of BAR