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Innovating consumer products in the real world


The past few years have seen a dramatic boom in the consumer products market. Now the global economy is slowing down and the pressure on investment in innovation is growing. At the same time consumers, more than ever, are seeking better value, increasing the demand for new products and services.

The result is a proliferation of products offered to a vast number of customers and rising - costs and profit margins are under pressure. This means end-to-end product innovation is the key to future growth and profitability, with increased focus on speed to market, complexity and cost reduction, and stretching category boundaries.

Creating innovative ideas effectively whilst removing cost from innovation activities presents a major challenge to most organisations. PA Consulting Group’s consumer products experts can support new ideas across the entire supply chain whilst at the same time increasing innovation efficiency through sharper consumer focus as well as building the right capabilities and assuring agile delivery.

We help fast moving consumer goods companies deliver innovation by removing obstacles to speed and flexibility, creating an effective organisation as well as ensuring focus on customer and cost. We draw on our experience to provide analysis of consumer behaviour, manufacturing processes and technology for:

To maximise your market opportunities by applying PA's expertise throughout the product lifecycle, please contact us now.