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Sustainable tourism - PA's services to the public sector
Public sector organizations play a key role in the development of the tourism sector. Planning new destinations and expanding existing ones, regulation of natural and cultural resource use, incentives to improve the competitiveness of tourism businesses, developing tourism infrastructure and marketing destinations internationally - all these are the domain of the public sector.
PA helps public sector organizations to find profitable, practical solutions to sustainable tourism challenges, and positions our tourism clients for international success. We help our public sector clients in five specific areas: tourism assessment and planning; tourism policies and incentives; tourism product development; market research and positioning; and training and institutional capacity building.
PA views tourism destinations as ‘products’ that need to be planned, developed, packaged and delivered to the right market. Successful tourism products are the consequence of comprehensive cross-sector strategies that take into consideration the adequate management of natural and cultural resources, the promotion of sustainable economic growth and improving the quality of tourists’ experience.
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