PA's retail capabilities
Technology and product development
PA's capabilities in the wider uses of technology bring a deeper and relevant understanding of retail issues, and the ability to address problems which require innovative technical solutions.
Technical solutions in-store
We also apply our technical expertise within the retail environment. We have worked with a major UK supermarket chain on new ways of testing for suitable ripeness of fresh fruits and produce, and developing methods to extend their shelf-life.
PA also has extensive expertise in the area of mobile communications, and so can apply this technology both within stores and for new channels to consumers.
Product development
PA has designed and developed a range of consumer products and packaging, in the food and FMCG sectors and also electronics and mobile communications. For example, for Evian we used our consumer research, new bottle design and volume production 'know-how' to enable Evian to market an innovative new bottle for consumers on-the-move. In under a year, PA enabled Courage to develop and launch its own, exclusive ‘widget’ to create a traditional ‘head’ on canned beer, and so maintain competitiveness.
|
