Postal seminar: Sustaining the long-term future of direct mail

Presentation from PA's seminar held on 10 November 2005

Mail volume growth in the UK and many other markets is being sustained by direct mail. In this seminar we explored the opportunity to sustain this growth by developing services that focus on customer needs. We considered: the needs of senders in terms of return on investment; time from production to delivery; ability to control delivery times; and the need to maximize response. We also considered the appeal of direct mail to consumers, their likes and dislikes, and how we can develop services that shift the perception away from this channel to market being regarded as junk-mail. The aim of this seminar was to share views and to create a compelling future vision for direct mail.