PA's postal publications
Postal seminar: developing services for recipients of mail
Presentation from PA's seminar held on 24 March 2005
Over 85% of mail is sent and paid for by business senders. It is no surprise therefore that in developing postal products and services, the focus is on satisfying the needs of senders. However, consumer receivers constitute another important market segment. Some 67% of all mail is delivered through a consumer letterbox, yet there are very few services available for this group. In this seminar we explored the opportunity for creating consumer recipient services and developing a new source of market revenue.
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