Consumer products

Innovating consumer products in the real world

Collapsing product lifecycles, the growth of digital media and increasing demand for choice have made it difficult for consumer product organisations to grow and increase profits through traditional product differentiation and supply chain or product cost reduction. Increasingly end-to-end product innovation is seen as the key to future growth and profitability, with increased focus on speed to market, proprietary technology-based solutions and stretching category boundaries.

Creating innovative ideas and turning them into meaningful commercial reality presents a major challenge to most organisations – blue sky thinking has to be realised in a very constrained world. PA’s consumer products experts create breakout product ideas across the entire supply chain while at the same time respecting and stretching commercial, market and technology constraints  – we call this 'innovation in a bigger box'.

PA helps companies deliver innovation by taking into account today’s production infrastructure, emerging technologies, market and consumer insights, cost, intellectual property, etc. Our cross-sector technology and consumer insights have been applied in programmes such as the award winning Evian ‘Nomad’ bottle, Vorwerk's automatic cooking technology, pub-quality beer in a can, foolproof dual dispensing for Sheridans and high speed inspection technology for Heineken.

Perfect dual dispensing	The reinvention of the water bottle	Draught beer in a can at breakthrough cost	Avoiding glass particles in bottles

We draw on our experience in many industries (from food to pharmaceuticals, cosmetics to cars) to provide unique insights into consumer behaviour, manufacturing processes and technology solutions. Our cross-sector teams help clients deliver profit and growth in a range of core areas including:

• product innovation
• packaging development
• process development and optimisation
• supply chain optimisation and costing
• manufacturing approaches
• industrial design and brand development
• technology management and foresighting
• IT innovation
• creation and protection of IP
• managing customer value-add through the entire value chain for profit and growth.

This expertise can be applied throughout the product lifecycle, from concept creation through to full scale manufacturing and launch. We also support clients by running manufacturing and trouble-shooting initiatives to find rapid and appropriate solutions to ongoing technical problems or cost challenges.

PA’s consumer products specialists can help you from insight to implementation.

Contact us

Please contact us at:  consumerproducts@paconsulting.com