Marketing consultancy and research

Marketing consultancy and research

PA provides a wide range of marketing consultancy and market research to all areas of government and we are happy to provide specific examples of our recent work.  Our capabilities and key skills include:

• marketing and communications strategy; helping our clients to understand which groups they need to engage with, what their needs are and the appropriate way to meet those needs
  Product and service reviews; assisting our clients to derive maximum value from their portfolio of services
• branding and positioning; defined broadly for the public sector where brands rely on the consistent delivery of core values
• sales / service uptake strategies; assisting with the launch and design of new services
• qualitative and quantitative research for business-to-business and business-to-consumer markets
• analysis of customer base and customer surveys; identifying customer needs and as a result assisting in the improvement of service levels
• market commentary and research
• sector and market specific expertise
• customer segmentation
• customer value proposition development
• customer experience mapping
• channel strategy development.

Our broad range of UK public sector clients for these services includes DfES, DTI, DWP, the Home Office, ODPM, National Savings and Investments, NHS trusts and Westminster City Council.

Contact us about our involvement in Catalist

If you would like further information on working with PA under Catalist, please e-mail catalist@paconsulting.com, or contact: