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Vodafone handset case study |
The communications and media sector is diverse, demanding and extremely fast moving. The success of operators and vendors depends on many things: ability to effectively align new technologies with consumer and business buying behaviour, retaining customers' spend and finding new ways to streamline existing operations – all in the face of a shifting regulatory and competitive landscape. As the evolution of technology quickens, and customers become more fickle, deriving ongoing value will be a challenge, even during the best of times.
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