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‘Winning in a digital world: improved conversion ratio, through process mining insights’

Please join our breakfast session on 11 April 2014 for marketing and customer intelligence executives on ‘Winning in a digital world: improved conversion ratio, through process mining insights’.

Register for the event now

Process mining, a powerful analytics technology developed by the university of Eindhoven, enables to reconstruct the way processes work in reality. Using the millions of transactional data records each process in our digital world captures, we are now able to visualise and optimise each customer journey throughout the end to end process.

During this complimentary breakfast event Geert van der Linden, assortimentsmanager Wonen at Rabobank Nederland, will share his experiences on the cross channel transition at Rabobank hypotheken. He will show how fact based insights from process mining allow Rabobank to pinpoint bottlenecks, discover and track improvements in cross channel customer journeys to increase conversion ratios in a digital world.

We will explore practical ways on how process mining can help your business to stay ahead in a digital world, including:

  • How process mining adds value to marketing and sales
  • How to start and track benefits of a process mining project
  • What are key lessons learned from process mining practitioners.

We very much hope you will be able to join us. Places are, unfortunately, limited therefore please register below to confirm your attendance.


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To find out more about how PA can help you meet key strategic challenges, please contact us now.

Event details

Date and time

Friday 11 April 2014
08:00 - 10:00 am


Restaurant Vroeg
Achterdijk 1
3981 HA Bunnik
The Netherlands
See map


Geert van der Linden
Assortimentsmanager Wonen

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