What is the future of the Connected Home in 2025?
On Tuesday 17 May, PA experts and Connected Homes visionaries from different sectors met to explore contrasting future world scenarios and discuss their impacts on business strategy today. Digital products and services are already transforming our homes, but where will we be in 2025 and what are the implications for business today? Will the future be one of cautious connectivity or ubiquitous acceptance? Will the market be fragmented or dominated by a few big players? What should businesses be doing now, to pursue new business and monetisation options and to prepare for alternative futures?
PA’s scenario planning tool FutureWorlds reveals four potential scenarios based on provocative thinking into current drivers and behaviours that will shape the future connected homes market.
To find out more about these contrasting future world scenarios and their implications for different business sectors today:
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