PA Consulting Group

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Mind versus machine

PA’s tenth annual innovation event explored how human factors are at risk in the race for innovation.

The group of panellist’s focussed on discussing how innovation should be driven by the need to improve lives, the importance of a partnership between humans and machines, and how innovation should start with the customer and challenge organisations’ self-limiting beliefs.

Take a look at the video below which opened the panel discussion, or read the full article of the discussion here.

Alan Young

PA digital business expert
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