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Introducing the digital connectome

The Digital Connectome maps the flow of information through all the connections of the internet. Through these connections, new business models and new ways of behaving emerge. In this report, we outline what you can expect – and what you need to do – as the Digital Connectome spreads to new industries and fields.

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  • The "autonomous economy" 
    The increasing miniaturisation and sophistication of computers, combined with their falling cost, is driving growth in connected machines and objects. Some of these connected objects will interact with people directly, creating new flows of information.  
  • The industrial internet
    As cloud services that analyse vast amounts of structured and unstructured information (‘big data’) are combined, we are seeing the emergence of a new industrial internet. This is transforming the way companies do business.
  • Merging people and technology
    People, as well as machines, are becoming more and more connected. We see this in wearable computing, in devices that measure everything from daily activity to personal location, from sleep patterns to vital signs. This is changing how people behave and creating new business opportunities.
  • Sharing information vs personal privacy
    Harnessing the explosion of content and data gives organisations the opportunity to create highly personalised products and services. Personalisation will, however, provoke questions about the benefits of convenience and privacy.
We use digital innovations to improve the customer experience
Our leadership team understands digital
Rob Mettler

CONTACT ROB METTLER
PA digital business expert   
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