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The Zombie Economy leading in times of uncertainty
Opportunities in the zombie economy
Mark Thomas speaking about the opportunities in the zombie economy
 

Understanding the challenges and opportunities of the zombie economy

Most major economies have now emerged from recession, yet it does not feel like a recovery. The effects of the crisis are still being felt in four major sectors: banks, governments, companies and consumers.  While, superficially, these groups may be returning to normal, they have in fact lost their ability to function and have become half-dead, half-alive ‘zombies’.  

PA Consulting Group’s book ‘The zombie economy’, discusses the effect of these zombies on the economy and the challenges that they present. It outlines some challenging actions that business leaders need to take to survive in this new world.

To order your free copy of 'The zombie economy' please click here.

The zombies created by the crisis will have an effect across the whole corporate landscape. As a result, we will see many losers but some big winners. The winners will be those who understand the challenges and opportunities presented by the zombie economy, and take advantage of:

  1. competitors failing to secure market share

  2. changes in consumer buying behaviours, to create a more competitive business model

  3. the volatility in asset prices to acquire at the right time

To thrive in this recovery that feels like a recession organisations need to take action now to emerge as winners in the zombie economy.

To order your free copy of 'The zombie economy' please click here.

To find out how we can help your organisation succeed in the zombie economy, please contact us now.

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Mark Thomas
Strategy and marketing consulting
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